“Most resorts fade into the landscape but this one stands out because the architects dared to paint it red.”
01
A Bold Statement on the Coast
For the longest time, I didn’t like red. It felt loud and aggressive. I preferred neutral colors, the quiet tones of architecture that blended into their surroundings. But as I’ve started noticing how little red we see in today’s buildings, I’ve begun to look at it differently. Maybe red isn’t just noise. Maybe, in the right hands, it’s character.
And nothing proves that better than the Red Sol Resort in Dhërmi, Albania, a seaside retreat that dares to stand out instead of blend in.
Perched on the cliffs of Albania’s Ionian coastline, the Red Sol Resort doesn’t try to hide behind muted tones. Instead, it rises in unapologetic red, its geometric facades cutting against the turquoise sea and white stone cliffs.
Designed by Plasma Studio, the resort is a modern interpretation of coastal living. Where most seaside architecture goes for soft beiges, whites, or blues to echo the natural palette, this resort flips the script: it uses red to contrast the surroundings and create an identity of its own.
02
Why Red Works Here
Standing before the resort, you realize something interesting: red, as a color in architecture, has power. It doesn’t disappear into the landscape, it claims space. Against the deep blue of the sea, the red walls don’t feel harsh at all. They feel magnetic.
What’s clever about the design is how the red plays with the Mediterranean light. In the morning, it looks almost coral-pink. By noon, it’s a fiery orange-red. By sunset, it deepens into rich crimson. The building shifts mood with the sky, making it feel alive.
03
Living in the Red
The Red Sol Resort isn’t just about looks, it’s about creating experiences. The layout of terraces, balconies, and walkways makes the building feel like a sculptural maze. Every corner frames a new view: the sea, the cliffs, or simply the bold geometry of the architecture itself.
For visitors, the resort becomes more than accommodation. It’s an environment, one where the architecture doesn’t fade into the background, but actually defines the memory of the place.
More view of the Red Sol Resort
